Vitaris News Corporate Private label Vitaris expands

Private label Vitaris expands

Written by Fiona Fetahaj - Published on March 5, 2016

March 2016: The well-established pipetting aid Pipetgirl (similar to Pipetboy acu) has been expanded to include the colors red and blue in addition to pink and purple. At the same time, the LabSafe and LabSafe Plus vacuum aspiration systems (with level sensor) with the corresponding adapters will also be available from VITARIS as a private label from March 1, 2016. In addition to the proven features, the price has been added as an equally important argument for the customer.

Pipetting in style - now also in red and blue

What has long been known as Pipetboy has now been given a fresh, self-confident look: Vitaris is making a clear statement with the launch of Pipetgirl - exclusivity, color and functionality go hand in hand here. The pipetting aid, technically on a par with the tried and tested Pipetboy acu, not only stands out with its new name, but also impresses with a color concept that is as bold as it is practical.

Already launched in pink and purple and well established in numerous laboratories, Vitaris is now expanding the range to include red and blue. These new variants enable individual color coding in the laboratory and underline the versatility of this precise handheld device. The Pipetgirl therefore not only stands for technical reliability, but also for clear visual differentiation - with a wink towards equality and individuality.

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Author

Fiona Fetahaj

Fiona Fetahaj has been part of Vitaris AG since 2020. After successfully completing her EFZ commercial apprenticeship in 2022, she went straight into a permanent position where she was able to apply her skills in both technical service and marketing. She worked half-time in both departments until the end of 2023, gaining valuable experience in the process. Since the beginning of 2024, Fiona has been fully dedicated to Marketing and Junior Product Management. With her versatile training, her commitment and her passion for innovative solutions, she makes a significant contribution to the further development of the Vitaris brand.

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